November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Cotopaxi’s Mission Informs Its Branding

Creating a story around your product is an easier marketing challenge for purpose-driven brands like outdoor apparel and gear brand Cotopaxi, said Brad Hiranaga, chief brand officer, at Adweek’s Retail Media Summit in Minneapolis, Minnesota, last week. Among other initiatives, the company donates 1% of its revenue to organizations fighting global poverty. “You work on…
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