Programmatic

Warner Bros. Discovery Laments ‘Disappointing’ Linear TV Advertising Market

Though Warner Bros. Discovery says Max is the one to watch, the company really hopes you’re watching linear TV too. In its Q3 earnings call today, the company revealed a 12% decline in advertising, and CFO Gunnar Wiedenfels isn’t optimistic about the near future of the TV advertising market. “The state of the overall linear…
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