November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Magnite Is Still Pinning Its Hopes On CTV

Streaming TV and video ads didn’t bring home the bacon for Magnite this quarter, but the bloom isn’t off the CTV rose for the SSP. CTV contributed $ 52.5 million to Magnite’s Q3 earnings, actually declining 6% from $ 56 million at the same time last year. CTV comprised 39% of overall revenue this quarter, compared to […]

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