Streaming TV and video ads didn’t bring home the bacon for Magnite this quarter, but the bloom isn’t off the CTV rose for the SSP. CTV contributed $ 52.5 million to Magnite’s Q3 earnings, actually declining 6% from $ 56 million at the same time last year. CTV comprised 39% of overall revenue this quarter, compared to […]
The post Magnite Is Still Pinning Its Hopes On CTV appeared first on AdExchanger.
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