In the U.K., watching retailer John Lewis’ Christmas ad is as much of a festive ritual as decorating the tree or exchanging gifts. This year, with a different agency and marketing strategy, the brand is hoping to cement its role in both old and new holiday traditions. This latest campaign from John Lewis will be…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion