If the digital ad market is a storm, DoubleVerify (DV) is someone in a puffy down jacket and water-resistant boots. In other words, insulated. Thanks to its fixed-fee, volume-based model, DV can subsist when budgets flit from channel to channel or when ad rates decline. “Our business model doesn’t feel that pain when CPMs go […]
The post DoubleVerify Sails Through Q3 appeared first on AdExchanger.
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