Federation snares Brad Collett

AUCKLAND, Thursday: CBD indie Federation has lured Stanley Street ECD Brad Collett as its new chief creative officer to lead the agency’s creative offering across its New Zealand and Australian clients.

Working with the senior team, he will lead the creative vision for Federation, helping to drive the agency’s growth and creative development.

Agency ceo Sharon Henderson said: “With a career spanning over 20 years, Brad brings a wealth of experience from top-tier creative agencies.

“His  proven track record of driving groundbreaking campaigns and fostering innovation has earned him numerous awards and accolades, solidifying his position as a leader in the advertising and creative world, including specialist expertise in retail creative.

“Against a competitive industry landscape, Federation has retained valued long-term relationships with key clients like Auckland Transport, Auckland Council, Maritime New Zealand, Massey University, L’Oreal New Zealand and Quest, while bringing onboard new clients including global on-demand delivery success story DoorDash, KiwiRail and The Co-operative Bank.

“He will unite the creative vision across our Auckland, Wellington and Australian businesses and play a key role in our plans for 2024.”

“Brad is a fantastic person and brings a high-level creative perspective grounded in today’s world of creativity and innovation. He will unite the creative vision across our Auckland, Wellington and Australian based business and will play a key role in our plans for 2024.

“He is a highly awarded, respected, and well-liked creative leader in New Zealand who has helped to secure creative and effectiveness awards for DDB, Saatchi & Saatchi and Stanley St on both the local and global stages.

“Over his career he has crafted some of New Zealand’s most loved campaigns for brands including Lotto, KFC, McDonald’s, Tui, Toyota, Heineken, The Warehouse, BMW, Carl’s Junior, New World and Rebel Sport.

“He recently garnered accolades for Hato Hone St John’s Hello Project and was pivotal in KFC’s most successful New Zealand campaign ever.

Collett said: “Federation exudes energy and drive, and I am deeply honoured and excited to join the family and lead a team of multi-talented creatives.”