December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Dove’s New Partnership Enables Black Gamers to Reach New Levels of Representation 

During a recent session featuring Black women in gaming at Adweek’s Nextech event, COEXIST founder Jaye “Letta J” Watts’ opening remarks pointed to how the industry’s top two games–NBA2K and Madden NFL–prominently feature athletes of color, citing their popularity as strong indicators of the importance people of color hold in the space. Watts also noted…
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