During a recent session featuring Black women in gaming at Adweek’s Nextech event, COEXIST founder Jaye “Letta J” Watts’ opening remarks pointed to how the industry’s top two games–NBA2K and Madden NFL–prominently feature athletes of color, citing their popularity as strong indicators of the importance people of color hold in the space. Watts also noted…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
2026 YouTube NZ Marketing Awards celebrate every angle
How The Fin Tech Clearco Finances Ecommerce Startups (Without Losing Its Shirt)