Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy Growth by Science. “It’s time for change.” Covato launched Growth by Science, initially as a side project in 2011 while working full time building […]
The post The Problem With Ad Platform Measurement – From Someone Who Knows appeared first on AdExchanger.