Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy Growth by Science. “It’s time for change.” Covato launched Growth by Science, initially as a side project in 2011 while working full time building […]
The post The Problem With Ad Platform Measurement – From Someone Who Knows appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs