November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Down With Blocklists!

It’s not that brands don’t care about supporting the news and good journalism. But an overdependence on keyword blocklists has made it seem that way. The real problem stems from the fact that advertisers have long had to rely on blunt tools to keep their brands protected, says Rich Raddon, CEO and co-founder of Zefr, […]

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