It’s Time For Vanity Metrics To Perform A Disappearing Act

Just because a channel isn’t where the final transaction happens doesn’t mean it’s not a performance channel. Connected TV is the perfect example, says Brian Mandelbaum, CEO of commerce data platform Attain, speaking on this week’s episode of AdExchanger Talks. Streaming is typically a passive activity. For some people (the author of this article included), […]

The post It’s Time For Vanity Metrics To Perform A Disappearing Act appeared first on AdExchanger.

AdExchanger