Just because a channel isn’t where the final transaction happens doesn’t mean it’s not a performance channel. Connected TV is the perfect example, says Brian Mandelbaum, CEO of commerce data platform Attain, speaking on this week’s episode of AdExchanger Talks. Streaming is typically a passive activity. For some people (the author of this article included), […]
The post It’s Time For Vanity Metrics To Perform A Disappearing Act appeared first on AdExchanger.
More Stories
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
2026 YouTube NZ Marketing Awards celebrate every angle