Just because a channel isn’t where the final transaction happens doesn’t mean it’s not a performance channel. Connected TV is the perfect example, says Brian Mandelbaum, CEO of commerce data platform Attain, speaking on this week’s episode of AdExchanger Talks. Streaming is typically a passive activity. For some people (the author of this article included), […]
The post It’s Time For Vanity Metrics To Perform A Disappearing Act appeared first on AdExchanger.
More Stories
Special PR boosts award-winning team with two top hires
Snapchat Debuts New AR and Gen AI Ad Products at NewFronts
Privacy Sandbox Yellow Flags