December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Walmart’s Holiday ‘RomCommerce’ Aims to Make Shoppers Swoon 

This holiday season, Walmart is taking a page from The Hallmark Channel–sort of. While the cable network remains the undisputed champion of the holiday film genre, the mega-retailer is throwing its own hat into the romcom ring. Its new 23-episode series, Add to Heart, aims to connect with shoppers who watch the sweet guilty pleasures…
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