November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Domino’s and Expedia Use Attention to Improve Campaign Effectiveness

As the next wave of attention metrics evolves, brands like Domino’s and Expedia Group are going beyond simply measuring attention to using tools to identify new audiences and understand the content and messaging that resonates, ultimately leading to more effective campaigns. Contextual ad-tech firm GumGum, which last year acquired attention-tracking vendor Playground xyz and its…
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