December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

TVNZ appoints Motto as ad sales representative in Australia

Following a highly competitive pitch process, TVNZ has appointed Motto as its advertising sales representative in Australia.

Securing Motto’s sales representation in Australia provides TVNZ with the specialist resources it needs to tell its story in the Australian market and forge closer links with brands and businesses wishing to connect with New Zealand audiences.

TVNZ General Manager Direct & Regional Sales, Glenn McGahan says he and the team are “excited to have a dedicated and enthusiastic team of Motto’s calibre” working to represent TVNZ in Australia.

“TVNZ is transforming from a broadcast-based business to a digital-first media company and Motto’s depth of experience with premium digital video products is closely aligned with the journey we’re on.”

Motto’s Co-Founder and Director, Cameron Knight says: “We’re looking forward to working with TVNZ to assist the team in building their share of the Australian market. We understand how TVNZ operate and we’re well-placed to help them achieve their ambitious digital growth goals.”

Motto also demonstrated an in-depth sports knowledge and capability, complementing TVNZ+’s newly launched sports streaming hub. Pat Moloughney, Motto’s Co-Founder and Director says: “It’s an exciting time to be partnering with TVNZ as they expand their sports broadcast portfolio. Motto looks forward to working with Australian advertisers wanting to tap into the famous Kiwi sporting spirit.”

TVNZ reaches close to two million Kiwis daily through channels TVNZ 1, TVNZ 2, TVNZ DUKE and streaming platform, TVNZ+. Online news site 1news.co.nz and socially driven online news brand Re: further extends this audience, giving TVNZ the ability to connect with more New Zealanders than any other media organisation in Aotearoa.

The partnership will commence on January 1, 2024.

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