Social and commerce just go together, like peanut butter and jelly. And Meta, TikTok and Amazon are all vying for a bite of the social shopping explosion. Researchers at Insider Intelligence estimate social commerce will become a $ 100 billion market by 2025, up from $ 67 billion this year. This presents marketers with an unparalleled opportunity. […]
The post Social Commerce Is Trending, But Brands Have To Get Serious About Driving Purchases appeared first on AdExchanger.
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