December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Will 2024 Be The Year Of Addressable TV?; The New Cable Bundle Is Groceries

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Auspices Traditional TV advertisers are hesitant to try addressable products because they’re expensive and hard to scale. But programmatic TV ad buying is making addressable more accessible, said Sara Wallace, FreeWheel’s senior director of product management, speaking at an event on Wednesday […]

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