Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Auspices Traditional TV advertisers are hesitant to try addressable products because they’re expensive and hard to scale. But programmatic TV ad buying is making addressable more accessible, said Sara Wallace, FreeWheel’s senior director of product management, speaking at an event on Wednesday […]
The post Will 2024 Be The Year Of Addressable TV?; The New Cable Bundle Is Groceries appeared first on AdExchanger.
More Stories
Chris Clark makes a splash as Surf Filmmaker of the Year
Spotify Is Ready to Compete for Video Advertising
AdGPT Exits Stealth To Create AI-Generated Ads For SMBs