May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Geico’s Gecko and Netflix’s Leo Star in Streamer’s First Co-Branded Ad Tier Campaign

A year after Netflix launched its ad-supported tier, the streamer feels confident enough in its foundation to dive into custom co-branded creative on the platform, giving brands new opportunities to reach additional audiences–something marketers have been searching for since the tier debuted. Netflix partnered with Geico for co-branded creative that brings the Geico Gecko and…
Adweek Feed