May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

TikTok’s Pay-To-Play Problem Is That It Isn’t; Brands Relearn Buy One, Get One

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Organic Farming TikTok has had the same two business priorities for years. One, to develop an ecommerce marketplace on the app and, two, to create a conversion-based ad platform akin to Google, Amazon or Meta. TikTok has struggled mightily on both fronts. Its […]

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