December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Roku and Coca-Cola Team Up to Bring Holiday Cheers

Roku and Coca-Cola are getting into the Christmas spirit, teaming up for a holiday campaign across the connected TV platform. Fewer brands are more closely tied to the winter holiday season than Coca-Cola, and the beverage company has now signed on as the first sponsor for Roku’s new All Things Food content destination. The collection…
Adweek Feed