The Attention Dichotomy: How To Distinguish Good Attention From Bad

When “The Attention Economy” warned marketers of the increasing difficulty of engaging consumers “in the face of overwhelming options,” it was 2002. Twenty years later, consumer attention has never been more valuable – or scarce.  The world that prompted psychologist, economist, and Nobel Laureate Herbert A. Simon to coin the term “attention economy” in 1971 […]

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