December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

AppsFlyer Ends The Year With Another Acquisition

AppsFlyer just closed its second acquisition in less than one month. On Tuesday, AppsFlyer acquired oolo, an AI-powered user acquisition and monetization platform that automatically analyzes live app data to forecast performance, identify growth areas and detect ad revenue anomalies. Uncovering issues with campaign performance or a piece of creative – then drilling down to […]

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