Hubbards take the win at oOh!Media Innovation Awards

Food company Hubbards have been named as the winner of the 2023 oOh! Innovation Awards for its ‘Very Fancy Chocolate Granola’ campaign by agencies Culture and Stanley St.

The oOh! Innovation Awards looks at the creative flexibility of advertisers utilising Out of Home advertising to drive not just awareness and physical availability, but also drive brand fame, stand out from competitors, and also drive mental availability with consumers.

The winner was chosen via votes by members of the industry.

The Hubbards campaign saw a site takeover with a full-scale special build, utilising 2D roof extensions alongside impactful print across the entire internal shelter space including the floor, seats and glass and poster panels. Product sampling also took place during the campaign period, making this a campaign that best utilised creative opportunities enabled by the oOh! network, whilst also captivating the desired audiences.

oOh!media New Zealand’s General Manager Nick Vile says, “Once again, we are thrilled to

see the calibre of entries for the Innovation Awards. It would have been tough for our industry friends to pick a favourite and vote, as all entries were unique and special in their own way. There has been an incredible showcase of creativity and utilisation of the oOh!media sites across Aotearoa.”

Hubbards was chosen from amongst nine finalists, which included Auckland Art Gallery’s ‘Light from Tate’, 2degrees ‘Value for the Ages’, Wellington City Mission’s ‘Whakamaru’, Qantas ‘JFK, New York’, Samsung’s ‘Galaxy Z Flip5’, Trade Me’s ‘Jobs’, ‘Bunnings Warehouse ‘Christmas’ and Burger King’s ‘Maple Bacon Fried Chicken’ campaign.

As the winner, Hubbards won the top prize of $ 10,000 in media value across the oOh!Media network nationwide.

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