Smirnoff is leaning further into intersectionality and inclusivity with a colorful campaign and series of experiences that celebrate the magic that happens when people from different backgrounds socialize together. In mid-2023, the vodka brand unveiled a fresh tagline devised by newly appointed agency McCann, “We Do We.” The hero spot features drinkers of different genders,…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Over $100k initiative powers up Auckland’s indie stages
Acing Brand Experience With Mammut CMO Nic Brandenberger
Outward Bound leans into uncertainty with fearless new platform