November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Behind the Pop Culture Roots of Pepsi’s Modern Retro Redesign

Blame Pepsi for the plot of Home Alone. Each holiday season, a new generation of viewers watches McCaulay Culkin’s Kevin McCallister fume as his bed-wetting cousin Fuller shotguns a 1990-vintage can of Pepsi just before they’re supposed to share sleeping quarters. When Kevin’s brother Buzz eats the last slice of cheese pizza, Kevin flips out…
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