MarketMedia strengthens sales team for Retail Media leadership

AUCKLAND, Wednesday: MarketMedia, the retail media network under The Warehouse Group, has strengthened its sales team by welcoming two industry leaders, Brooke Rau and Karla Watts.

Rau, known for her role in steering Quantcast New Zealand’s operation, and Watts, who joins from competitor Cartology, bring a wealth of experience to MarketMedia. The duo will be responsible for overseeing the Consumer Electronics and FMCG channels, respectively.

Rory McDonald, Head of Sales and Client Partnerships at MarketMedia, expressed excitement about the new additions, stating, “We’re thrilled to welcome Brooke and Karla to our team. Their extensive media knowledge and proven track record of success complement our dynamic team, which has a vision to shape the future of retail media and achieve our client’s objectives.”

“We’re thrilled to welcome Brooke and Karla to our team.”

MarketMedia provides a platform for suppliers and advertisers to directly engage with New Zealand’s largest integrated retail audience, spanning The Warehouse Group’s online stores and attracting millions of weekly visits to The Warehouse, Noel Leeming, Warehouse Stationery, and Torpedo7 stores.

Employing a tech-first approach, MarketMedia has established globally leading platforms for self-service and automation. These platforms enable suppliers to execute campaigns that leverage the power of The Warehouse Group’s first-party data audiences, effectively closing the measurement loop in a way that only a retail media network can achieve.

The Warehouse Group has made significant investments in Retail Media and cutting-edge technology, including the recent launch of an in-store screen network in The Warehouse and Noel Leeming stores. Alex Lawson, Head of Strategy and Media, emphasized, “We are maintaining our momentum, and talented leaders like Brooke and Karla will play a pivotal role in helping us stay ahead and revolutionize the industry.”