Vast Billboards strengthens accounts team, paving way for North Island foothold

AUCKLAND, Today: Outdoor advertising company Vast Billboard has strengthened its accounts team with the addition of two key hires, solidifying its position as a major player.

Mark Johnstone steps into a newly created role as a senior business director based in Auckland, bringing a wealth of experience from his previous role at JCDecaux.

Grant Moreton, MD of Vast, said: “Mark is poised to play a pivotal role in establishing and expanding Vast Billboards presence in Auckland, serving as a vital point of contact for media buyers and agencies in the region.

Mark Johnstone said: “DOOH is changing at a rapid pace, both locally and globally, and it’s an exciting industry to be part of. Vast has been quietly building their reputation in the New Zealand market and they’re expanding their offering throughout the country which is a positive sign for the business as well as advertisers.

“DOOH is changing at a rapid pace, both locally and globally.”

“I’m looking forward to working with the team to help solidify their presence in the North Island and continue to grow the Vast network.”

Joining the Christchurch team as an account director is Megan Keith Mitchell, having previously worked at NZME as an account manager. She joins with 25 years in the media industry with a background in radio and television sales, bringing a unique blend of skills to Vast Billboard. Keith Mitchell’s focus will be on direct sales and B2B selling, contributing to the expansion of Vast Billboards network in the South Island.

Moreton said: “Having a long-spanning media background that has taken me from New Zealand to London and back, I’m eager to embark on a new adventure with Vast and take my first steps into the dynamic world of DOOH. It’s a game-changer, and I’m eager to bring my experience and passion to this innovative landscape.”

“These new appointments represent Vast Billboards’ commitment to providing unparalleled service to its clients while expanding its reach and capabilities. The appointment of seasoned industry professionals, Johnstone and Keith Mitchell, into Vast Billboards’ accounts team marks a significant milestone in the company’s growth trajectory.

“Their wealth of experience and industry insights align seamlessly with our vision for growth and excellence. This strategic move is part of our underlying commitment to providing innovative and impactful advertising solutions to our clients across New Zealand.”