Vast Billboards strengthens accounts team

Leading outdoor advertising company, Vast Billboards, has strengthened its accounts team with the addition of two key hires, further solidifying its position as a major player in the outdoor advertising landscape.

Mark Johnstone steps into a newly created role as a Senior Business Director based in Auckland, bringing a wealth of experience from his previous role at JCDecaux. Johnstone is poised to play a pivotal role in establishing and expanding Vast Billboards presence in Auckland, serving as a vital point of contact for media buyers and agencies in the region.

Johnstone commented: “DOOH is changing at a rapid pace, both locally and globally, and it’s an exciting industry to be part of. Vast has been quietly building their reputation in the New Zealand market and they’re expanding their offering throughout the country which is a positive sign for the business as well as advertisers. I’m looking forward to working with the team to help solidify their presence in the North Island and continue to grow the Vast network.”

Joining the Christchurch team as an Account Director is Megan Keith Mitchell, having previously worked at NZME as an Account Manager. Keith Mitchell joins with over 25 years in the media industry with a background in radio and television sales, bringing a unique blend of skills to Vast Billboard. Keith Mitchell’s focus will be on direct sales and B2B selling, contributing to the expansion of Vast Billboards network in the South Island.

On her appointment, Keith Mitchell comments: “Having a long-spanning media background that has taken me from New Zealand to London and back, I’m eager to embark on a new adventure with Vast and take my first steps into the dynamic world of DOOH. It’s a game-changer, and I’m eager to bring my experience and passion to this innovative landscape.”

Vast Billboards says the new hires reflect its commitment to providing “unparalleled service” to its clients while expanding its reach and capabilities. The appointment of seasoned industry professionals, Johnstone and Keith Mitchell, into Vast Billboards’ accounts team marks a significant milestone in the company’s growth trajectory.

Grant Moreton, Managing Director of Vast Billboards, says, “The addition of Mark and Megan to our team signifies a pivotal moment for Vast Billboards. Their wealth of experience and industry insights align seamlessly with our vision for growth and excellence. This strategic move is part of our underlying commitment to providing innovative and impactful advertising solutions to our clients across New Zealand.”

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