Vitaco Health Group taps TBWA\NZ

AUCKLAND, Thursday: TBWA\NZ is now the creative, strategic, earned, and social media agency for Vitaco Health Group’s Healtheries brand, a Kiwi supplement staple for 120 years. They will also handle local activations for Musashi and Nutra-Life in the New Zealand market.

Simon Cheape, Head of Marketing at Vitaco Health Group, expresses enthusiasm, stating, “Healtheries is about helping Kiwis lead healthier lives, and we’re incredibly excited to partner with TBWA\NZ to expedite this ambition. Their energetic team presented a very bold and disruptive approach.”

“It’s great to be partnering with a brand focused on the health and wellbeing of New Zealand for over a century.”

TBWA\NZ CEO Catherine Harris shares the excitement, saying, “We’re delighted to be working with such an innovative business with impressive brands like Healtheries. We enjoyed the pitch process and look forward to launching their new platform early next year.”

TBWA\NZ CCO Shane Bradnick adds, “It’s great to be partnering with a brand focused on the health and wellbeing of New Zealand for over a century. We can’t wait to kick off our partnership.”

The appointment is effective from 1st December 2023.