The decline of traditional TV viewing is showing no signs of slowing down: a predicted 46.6 million households are set to move exclusively to streaming by 2024. Advertisers that don’t want to get left behind must allocate large amounts of their ad spend to CTV. With a significant percentage of streaming coming from CTV (as […]
The post Boost Your ROI With CTV And OTT Advertising: Five Proven Tactics appeared first on AdExchanger.
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