December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Amazon Released a 15-Foot Jack Reacher on Thursday Night Football

If anything, Amazon’s latest activation has a massive Reach. Ahead of the Las Vegas Raiders stomping the Los Angeles Chargers on Prime Video’s latest Thursday Night Football game, Amazon released a giant, 15-foot-tall Jack Reacher onto the Allegiant Stadium crowds–much to everyone’s delight. The giant Jack, done in honor of today’s Season 2 premiere of…
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