December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Marketers’ Gen-AI Priorities for 2024

As the generative artificial intelligence hype cycle cools down from the launch of ChatGPT last November, marketers’ expectations of the tech in 2024 will extend beyond simple chats to decoding client briefs and gathering real-time data on campaign performance, as well as cleaning up reams of unstructured data. How Zipcar’s Gen AI Campaign Drove Brand…
Adweek Feed