Coca-Cola wins November Kantar Ad Impact Award

Kantar’s November Ad Impact Award goes to Coca-Cola’s latest Christmas campaign “The World Needs More Santas”. Continuing their legacy of heartwarming Christmas creatives, Coca-Cola’s latest TVC reminds us of the joy that little acts of kindness can bring during the season of goodwill. Much of the ad’s success can be attributed to:

1. Storytelling
2. Emotion
3. Branding

See the below infographic for more information about the November Kantar Ad Impact Award.

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