Experiential Enters Its Renaissance Era as Brands Take Bigger Swings

Here’s an invitation to controlled chaos: Grab a baseball bat or crowbar and start wailing on an array of small appliances and culinary staples like toaster ovens and dinner plates, watching metal twist and glass fly. If that’s not cathartic enough, hurl a razor-sharp chef’s knife at a target while Gordon Ramsay’s disembodied voice supplies…
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