Kami doubles down on marketing with new appointments

Kami, a Kiwi EdTech success story with over 40 million users worldwide, has expanded its marketing team with four key hires to continue to accelerate and strengthen its dominant US presence and fuel international growth in the UK, Australia and Asia.

Nadia Isaacs joins the team as Head of Events from Stuff, where she worked as Senior Events Manager delivering a dynamic portfolio of experiences across the business. During her 10 years at Stuff, Nadia delivered all facets of the successful Women of Influence Awards and its brand extension Speaker Series. She also spearheaded the growth of NZ House & Garden’s award-winning House Tours, and most recently delivered the The Post Finance and The Press Leaders debates during the 2023 general election.

Appointed as Head of Digital is Shirin Bradfield. Before joining Kami, Shirin worked as the Head of Growth and Self Service at Optimal Workshop, where she played a pivotal role, leading cross-functional teams that drove user-acquisition, retention and revenue. With over seven years of experience in marketing and product management, Shirin is a growth leader with expertise in marketing, product and user research.

Tracey Lydiard also joins as Kami’s new Content Marketing Manager. With more than ten years’ experience in content, copywriting, and digital marketing in New Zealand, Melbourne, and London, she most recently worked at beauty tech software company Timely, as well as Bank of New Zealand and BurgerFuel.

Joining as Graphic Designer is Dana Burrows, with a background in advertising and experience working with leading brands like PepsiCo and Nestlé.

“Kami is in the midst of an exciting phase of growth, and bolstering our marketing arm will help fuel this expansion” said Louis Esther, Vice President of Marketing at Kami. “We’re bullish about being the best all-in-one classroom sidekick for teachers, and our exceptional hires will play a pivotal role in achieving our mission to help students love learning across the globe.”

Earlier this year, Kami launched a highly successful global brand campaign, harnessing the power of “A Little Kami Magic” to showcase its ability to make learning personalised, accessible and engaging within and beyond the classroom.

The only New Zealand-based startup to be named as one of Time Magazine’s 100 Most Influential Companies in 2022, Kami’s user base skyrocketed globally during the pandemic, when the co-founders decided to offer the platform for free during the peak of lockdowns so that teachers and students could easily transition to the digital classroom. Today, the platform has over 40 million users across 180 countries, and is used in 90 percent of US K-12 schools.

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