November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Not All Automated Ad Products Are Alike

Google’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket. But there are several important differences between these machine-learning-powered ad-buying tools, says Nii Ahene, chief strategy officer at performance marketing agency Tinuiti, speaking on this episode of AdExchanger Talks. (It’s our final show of 2023, if you can believe it!) One key […]

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