November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Beyond the DM: The Creatorverse Exchange Unlocked a Wide Breadth of Opportunities

Traditionally, creator and brand partnerships are formed via communications through brand comms teams, influencer agencies and/or direct messages on social platforms. Through The Creatorverse Exchange program, brands and creators were able to go beyond the traditional channels and have a direct line straight to each other. Earlier this year, Meta and Adweek partnered together to…
Adweek Feed