December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google’s AIs Decide To Handle A/Bs; Ended, The Streaming Wars Have

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The AI A/B Google Ads industry liaison Ginny Marvin was called out during a recent Q&A session hosted on an SEO-focused Discord server.  SEO folks had spotted instances where Google clearly A/B tested different ad copy options without a brand’s awareness or approval, Search […]

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