LUMO rounds off 2023 with new Onehunga site

LUMO Digital Outdoor is rounding off a massive year by switching on its 60^th and 61^st digital billboards – a dual-screen portrait display located on Neilson St, capturing those frequenting in and out of Onehunga and Penrose, as well as accessing the city’s North-Western motorway.

The additions to the network come as the New Zealand-owned Digital Out-Of-Home (DOOH) operator marks its seventh year illuminating brands across the country’s most prominent urban settings.

Placing the two 18sqm screens on this vital transport route ensures maximum visibility and impact for brands looking to capitalise on the significant traffic volumes that transit this busy thoroughfare.

Data captured this week by LUMO’s unique, camera-based live measurement system, LENS, indicates that the screens are delivering a daily impression reach of 38,092 (LUMO-Onehunga In) & 53,387 (LUMO-Onehunga Out), some of the highest average daily numbers out of its now 38-screen Auckland network. The national network now boasts a daily impression volume of over 2.7 million, reaching close to 450,000 unique vehicles over the same 24-hour period.

Phil Clemas, co-founder & CEO of LUMO, comments on the network’s push to reach a wider catchment of New Zealand’s diverse population and growing business precincts, “LUMO has been focused on extending its network reach in Auckland, and this latest development pushes us further south and is a precursor to our launch of LUMO-Takanini in 2024.”

As LUMO continues to expand its footprint in the New Year, the choice of its upcoming locations exemplifies the network’s commitment to building a network not just high in traffic, but in its ability to allow brands to engage previously unreached urban precincts and their communities.

“These new screens in Onehunga reflect our dedication to innovation and our promise to offer advertisers an exciting and ever-evolving DOOH solution here in New Zealand,” says Clemas.

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