November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Year of the Living Brands: Why Media IP Refused to Die in 2023

Last week, in the waning days of the year, media company Literally Media acquired lifestyle publisher Mel Magazine from Recurrent Ventures, adding the formerly dormant title to its growing stable of comedy brands. In dusting off the shuttered publisher, Literally Media provided a fitting end to a year defined by the death, and subsequent resurrection,…
Adweek Feed