AUCKLAND, Today: The MediaWorks board has announced that Wendy Palmer has agreed to stay on as ceo. Palmer has spent...
Year: 2023
Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here's what it means...
Are you a service-oriented senior Suit who can hit the ground running with this leading Kiwi-owned Shopper Marketing Agency? Or...
The recent introduction of Ad Net Zero in Aotearoa, spearheaded by the Commercial Communications Council, represents a significant step towards...
Picture the scene. A group of male friends are hanging out playing video games when one of them starts making...
AUCKLAND, Today: The Comms Council has launched ACE, the Advertising Careers Engine, a platform designed to raise awareness and consideration...
Personalization in marketing is table stakes. Everything from promotional emails addressing recipients by name to individualized Netflix homepages and Spotify...
Infillion's $ 22 million cash bid for MediaMath’s DSP and DMP assets was approved in a Delaware bankruptcy court. The...
AUCKLAND, Today: After 10 years in Westhaven, indie agency Chemistry and its sister agency MetroEXP have moved into a bespoke,...
The cost of living crisis and soaring property prices have made affordable living spaces hard to come by in many...