AUCKLAND, Monday: To optimize advertising expenses, PAK’nSAVE’s Stickman has secured a position as TVNZ’s summer intern for 2023. Throughout the...
Year: 2023
TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order...
AUCKLAND, Monday: Air New Zealand’s inflight magazine, Kia Ora, clinched the title of World’s Leading Inflight Magazine at the 30th...
With third-party cookies on their way out, direct deals are making a comeback. For newer publishers that have yet to...
Bettle & Associates enters a new era this month, with founder George Bettle ceasing operational responsibilities after 22 years. Bettle...
AUCKLAND, Today: In fortifying its Strategy & Product Capabilities, GroupM names Emily Scovell as Chief Strategy Officer from Stanley St....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. After-Hours FOMO When Google updates its search algorithm,...
AUCKLAND, Today: After introducing its largest digital screen, oOh!media NZ reveals a 3D Anamorphic campaign at Sylvia Park. ‘The Sylvia’...
It’s easy to get swept up in the promise of artificial intelligence technology and its applications, let alone the behind-the-scenes...
Emily Scovell is on the move to media investment company GroupM, which has made a number of new appointments to...