With third-party cookies on their way out, direct deals are making a comeback. For newer publishers that have yet to integrate open-auction infrastructure, there’s no rush to start a programmatic business. Likewise, which offers personalized TV, movie, book and podcast recommendations, is one such publisher. The company launched in 2018 with backing from Bill Gates, […]
The post Why Likewise Is Focusing On Direct Deals Instead Of Programmatic appeared first on AdExchanger.
More Stories
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
2026 YouTube NZ Marketing Awards celebrate every angle