With third-party cookies on their way out, direct deals are making a comeback. For newer publishers that have yet to integrate open-auction infrastructure, there’s no rush to start a programmatic business. Likewise, which offers personalized TV, movie, book and podcast recommendations, is one such publisher. The company launched in 2018 with backing from Bill Gates, […]
The post Why Likewise Is Focusing On Direct Deals Instead Of Programmatic appeared first on AdExchanger.
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