Ad agency account directors can wear multiple hats on any given day: strategist, researcher, planner and chief client liaison officer,...
Year: 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GVPeeved Sometimes it feels like there’s no scandal...
Paramount has unveiled a new advertising campaign in collaboration with LUMO for “Mission: Impossible – Dead Reckoning Part One.” This...
Samsung is playing into people's anxieties around switching phones with an ad inspired by teen horror movies such as "Friday...
The more time the marketplace has to evaluate the Privacy Sandbox – and, particularly, the Topics platform – the worse...
AUCKLAND, Today: Proximity and Kiwi Property have developed a new campaign for premium shopping destination Sylvia Park. Marketing manager Vanessa...
Agency account directors may not get much press or public accolades, but a good account person can be responsible for...
Ad tech M&A has had a case of the Mondays since … late 2021. After the blistering pace of M&A...
In celebration and support of Matariki, this year oOh!media has partnered with Māori owned advertising and design agency Run, to...
With the flames of the latest chicken sandwich war being stoked in France, McDonald's has aimed to ensure that its...