With the flames of the latest chicken sandwich war being stoked in France, McDonald’s has aimed to ensure that its McCrispy sandwich explodes onto the scene with a new ad campaign that concentrates on just how crispy the sandwiches actually are. To promote the release across its 1,541 restaurants in France, McDonald’s has released the…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How to get through a media crisis
oOh!media backs YouthLine ‘Walk the Talk’ fundraiser
Air New Zealand wins March Kantar Ad Impact Award