Wanting to unravel the correlation between profit ROI and creative effectiveness, Kantar and WARC cross-matched 450 ads, with interesting results....
Year: 2023
Elon Musk's choice to onboard NBCU ad sales chief Linda Yaccarino has left marketers on the edge of their seats,...
Premium video means just about anything that shows up in front of a consumer. Isn’t it time for a better...
In a strategic move to enhance its sales force, Sky Sales has announced the appointment of Vaughan Lovell as new...
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart...
AUCKLAND, Today: M+AD has experimented with ChatGPT – the revolutionary and controversial new software that allows you to turn rough...
As WGA picketers and anti-Fox protesters crowded the entrance of the company's upfront presentation Monday afternoon at New York's Manhattan...
Every year, fans gather in Indio, Calif., to witness some of their favorite musicians and discover new ones. Like any...
Agencies are busy gearing up to buy client campaigns on alt currency this upfront season. But the transition to alt...
Linda Yaccarino was gone, but not forgotten, as NBCUniversal kicked off upfront week with its presentation this morning at New...