The goal of the TV joint industry committee (JIC) is pretty clear. But another debate is surfacing in the space:...
Year: 2023
The Goat Farm, an independent creative agency, has announce it is hosting a Marketers + Media Meet Up event on...
Comcast is the latest addition to a growing list of TV ad inventory sellers sprucing up their audience targeting to...
AUCKLAND, Friday: M+AD Daily has this morning placed on hold a MediaWorks release – after a complaint from an Auckland...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tightening The Net Netflix’s 15- or 30-second ads...
AUCKLAND, Thursday: Comms & PR agency Pead has expanded its leadership team “to underpin the agency’s growth and evolution”. After...
Health care marketers are often in the business of reminding consumers of their diagnoses and getting them to change their...
AUCKLAND, Thursday: Grey Lynn-based Mango Aotearoa has made four new hires across its PR team, bolstering its offering with the...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: SPO-do-si-do appeared first on AdExchanger. AdExchanger
AUCKLAND, Today: A total of 151,000 Kiwis hopped to the big screen over the Easter weekend –13% up on Easter...